Local Makeup Brand PYT Is Your New Clean Beauty Obsession

PYT's no BS eyeshawdow palettes

Sephora’s former senior director of customer relationship management, Amy Carr, and her college sorority sister, entrepreneur Mary Schulman, have daughters in the same age range. When their girls showed an interest in makeup, Carr and Schulman started to wonder what was in the eyeshadows, blush, and lipstick their daughters coveted. If the mothers had raised their children concerned about what they put in their bodies, shouldn’t they be worried about what they were putting on their skin, in particular, their faces?

Amy Carr and Mary Schulman
Amy Carr and Mary Schulman

Photo Credit: PYT

Schulman and Carr noticed a void of natural beauty and quickly jumped at the chance to build their own brand. They wanted to create a makeup collection that was clean and high quality, but accessible. Carr’s time at Sephora made her an expert in all things beauty. “Makeup in and of itself has gotten incredibly complicated. The growth has, in a lot of ways, happened because new categories have been entered. Take the primer category. That didn’t exist four years ago. Now everyone primes,” she recently told Haute Living. “It’s gotten complex, so we wanted to create a brand that spoke to what we call the real girl. We did a bunch of primary research, my background being in insights and analytics. We went around the country and we did focus groups, we talked to consumers and really asked them what they were missing in their makeup routine.”

PYT's brow pencils
PYT’s brow pencils

Photo Credit: PYT

Carr and Schulman realized that many women were missing the simplicity of makeup. “They were like, ‘I love this beautiful eyeshadow palette that has 56 colors in it. I use three. It’s huge. I can’t travel with it. I can’t take it to my office.’ There was a trend, #makeupnomakeup, and that was trying to go back to the basics,” Carr says. After several years of development, PYT was born.

The clean beauty brand specializes in versatile colors
The clean beauty brand specializes in versatile colors

Photo Credit: PYT

The high-performance collection is chemical, toxic, and synthetics free. PYT is compliant with EU standards which ban 1,400 ingredients out of makeup—the USFDA forbids only 60. The neutral eyeshadow palette is pretty and easy to use. Highlighters are lightweight. The double-sided mascara has a primer which can also be used as a brow gel. Lipsticks, glitter, eyeliner, bronzer, and other items are in the works—along with a broader range of shades in the existing items.

NO BS Palette with room essentialsPhoto Credit: PYT

PYT is only three and a half months old, but Carr and Schulman have already developed a huge local following. The line is sold on Fillmore Street at Credo and online at Ulta. Building relationships with consumers are essential to the duo who interact with beauty lovers on Instagram and in real life at events. With more brands jumping on the clean bandwagon, Carr and Schulman are ahead of the game.


5 Ways to Finally Master the Natural Eye Makeup Look


Eyeshadow can intimidate a lot of makeup beginners. Take a look on Instagram and you’ll see intricate cut creases, gradients, color layers, and glitter. But it doesn’t have to be complicated. If you’re going for more of a natural, day-to-day eye look, you can start simple with a few neutral shadows subtly applied. Sounds easier said than done, of course, but that’s what YouTube is for. We scoured the best natural eye makeup tutorials out there—and found the exact products used—so you can finally master the art of daytime eyeshadow, ahead.

Jessica Clements is a favorite on YouTube for the way she pulls off effortless-looking makeup. In this video, she masterfully demonstrates using a light hand with eyeshadow for slight definition without looking like she’s wearing too much shadow.

Best tip: Instead of a liner, which could be harsh, use an angled brush and smudge matte black eyeshadow close to the lash line for a softer finish.


Maybelline New York The Matte Bar Eyeshadow Palette

Gucci Westman’s Makeup Line Fast-Tracks a Flawless Glow


Every bride has a certain glow about them, but Gwyneth Paltrow’s wedding day luminosity is #goals! And while we didn’t know (until now!) the exact products the 46-year-old actress and creator of lifestyle brand Goop used on her wedding day, we just got a hint of what they might’ve been.

Gwyneth Paltrow
John Dolan

After much mystery, Paltrow shared details Opens a New Window. — and 48 intimate pictures! — of her nuptials to Brad Falchuk on Goop. And there, in “The Sourcebook,” Stylish spied that makeup was done by celebrity beauty guru Gucci Westman. Now, here’s where it gets interesting. Westman is a major makeup artist who works with Drew Barrymore, Cameron Diaz, Anne Hathaway and more, as well as being a highly sought after editorial makeup maven. But she also just launched what may be one of the coolest and most gorgeous new lines we’ve seen of late, and dare we say, totally bridal.

Westman’s line, dubbed Westman Atelier, is unique because it blends anti-inflammatory, good-for-skin ingredients into its formulas, to battle redness instead of just hiding it as well as keep skin dewy and hydrated throughout wear. The textures of both the cream and powder products are velvety-rich, yet somehow impart a truly natural, your-skin-only-better finish. They are, indeed, the potions one would reach for if they, say, wanted a pumped-up preternatural glow (also known as: the look every bride in her right mind is going for.)

As it turns out, Westman did, in fact, use the line on Gwyneth for her big day! Careful examination of the images posted show the makeup pro dusting the bride’s face using a brush from her new line, which will be out November 5 (though available online now Opens a New Window. !) Perhaps she was wielding the brush to apply the Super Loaded Opens a New Window. highlighter she told Us she used on the bride, as well as Baby Cheeks Opens a New Window. in the shade Dou Dou. For a bit of “grown up contouring,” Westman says she also used her Face Trace Opens a New Window. Contour Stick.

Paltrow’s pics are proof that love is in the air and that Gucci Westman’s chic new line will definitely get you glowing and make you look like you’re not even wearing makeup! Check out our favorite products in the line, below:

James Charles Launches His First-Ever Makeup Collection

James Charles 1280

YouTube creator James Charles is launching his first-ever makeup collection, and it’s everything you need to create gorgeous looks.

Charles, who became the first male CoverGirl ambassador in 2016, announced the exciting news on his channel, which boasts 9.4 million subscribers. The collaboration with Morphe, the makeup brand that often teams up with YouTube’s biggest beauty stars, is aptly called the Sister Collection (he calls his fans “sisters”).

It includes a 39-shade eyeshadow palette, $39, and a set of 34 brushes and blending sponge, $149.

James Charles palette
YouTube/James Charles
James Charles makeup brushes
YouTube/James Charles

The glam guru revealed the products as he swatched the colors and demonstrated the brushes in a video, following a commercial he produced where he shows off various looks created with the versatile palette, which is intended to be the one-stop shop to create any makeup look and #UnleashYourInnerArtist.

Watch the reveal below and get your hands on the must-have collection on Nov. 13 at PST on Morphe’s website before it sells out.

For more beauty, see below:


Here’s some vegan-friendly makeup bits to help you usher in World Vegan Month

Well, you’re in luck – November marks Word Vegan Month. World Vegan Month is celebrated around the world as a time to recognise how far the vegan movement has come, to highlight how accessible and beneficial a vegan lifestyle can be and to encourage the vegan-curious to adopt veganism by sharing advice, recipes and ideas.

If you’re struggling with milk alternatives and sausage substitutes, there is another area of your life that you can look at – your makeup bag.

Yep – while a lot of your makeup might be cruelty-free, that doesn’t necessarily make it vegan. A product that is vegan does not contain any animal ingredients or animal-derived ingredients, like beeswax.

If you feel like making the swap for good, here’s some products that are certified vegan:

1. Ofra Highlighter Mini in ‘Rodeo Drive’ (€10.75)

OFRA0298F_1_L Source: BeautyBay

2. BeautyBay Identity 42 Colour palette (€28)

BFBB0017F_1_L Source: BeautyBay

You wouldn’t need another palette ever again with this.

3. Sugarpill Cosmetics liquid lipstick in ‘Trinket’ (€16.50)


This is a really pretty pink colour with some gold going through it. Unique AF.

4. Juvia’s Place palettes – except the ‘Warrior’ palette (starting from €23.50)

The Zulu palette Source: BeautyBay

Juvia’s Place is mad hyped brand because of the insane pigment and price point their palettes offer. There’s definitely one that will float your boat.

5. The Ordinary Coverage Foundation (€6.75)

Source: Beauty Bay

This provides buildable coverage without being heavy or cakey on the skin. A lot of people find it great for hiding broken veins and imperfections too (and that’s for less than €7!)

6. Anastasia Beverly Hills Dip Brow pomade (€21.25)

Source: Beauty Bay

This is my holy grail brow product. You can go as strong or as fluffy as you want with this – it all depends on the application.