Tag: for

Shopping

For retail advertisers, Shopping ads continue to overshadow text ads

The findings. Marin Software, which aggregates performance data across customers using its campaign management platform, reported monthly spend on Google and Bing Shopping ads increased 5x between January and December 2018. Across all verticals globally, Google Shopping ads captured 36 percent of search spend in Q4. Isolating accounts buying in USD currency, Shopping …
Shopping

Google Express shopping loses support for products from Walmart

When you order products online, it’s likely from Amazon. Google Express has slowly been built up as a competitor to Amazon for certain cases, and a huge reason for that was thanks to a partnership with Walmart. Now, though, Walmart has disappeared entirely from Google’s shopping platform. First spotted by Android Police tipsters and …
Lifestyle

4 Essential Tactics for Building a Lifestyle Business

“Lifestyle business” gets a bad rap by association with less-than-reputable internet marketers. You’ve seen the ads promising quick cash and a life of luxury — if you buy their course. There are staged photos and big, misleading claims of wealth. However, lifestyle business is what you make it. You can build …
Make Up

Don’t shame me for letting my daughters wear make-up

When the Kardashian-Wests posted their Christmas photo, untold numbers of mothering “experts” felt the need to point out the calamitous mothering mistake Kim had made. That’s right, five-year-old daughter North was wearing lipstick. One amateur child welfare advocate wrote on Instagram: “It amazes me that you canot (sic) see what a …