Tag: makeup

Make Up

The paradox of “no makeup” makeup

Sarah Lawrence for Vox Earlier this year, a new trend called the “boy beat” emerged on the online beauty scene. The look, as conceived by Beyoncé’s makeup artist Sir John, is an androgynous approach to makeup, which he described as “not about covering your flaws or creating new ones more …
Make Up

Local Makeup Brand PYT Is Your New Clean Beauty Obsession

Sephora’s former senior director of customer relationship management, Amy Carr, and her college sorority sister, entrepreneur Mary Schulman, have daughters in the same age range. When their girls showed an interest in makeup, Carr and Schulman started to wonder what was in the eyeshadows, blush, and lipstick their daughters coveted. …
Make Up

5 Ways to Finally Master the Natural Eye Makeup Look

Eyeshadow can intimidate a lot of makeup beginners. Take a look on Instagram and you’ll see intricate cut creases, gradients, color layers, and glitter. But it doesn’t have to be complicated. If you’re going for more of a natural, day-to-day eye look, you can start simple with a few neutral …
Make Up

James Charles Launches His First-Ever Makeup Collection

YouTube creator James Charles is launching his first-ever makeup collection, and it’s everything you need to create gorgeous looks. Charles, who became the first male CoverGirl ambassador in 2016, announced the exciting news on his channel, which boasts 9.4 million subscribers. The collaboration with Morphe, the makeup brand that often teams up …