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For retail advertisers, Shopping ads continue to overshadow text ads

The findings. Marin Software, which aggregates performance data across customers using its campaign management platform, reported monthly spend on Google and Bing Shopping ads increased 5x between January and December 2018. Across all verticals globally, Google Shopping ads captured 36 percent of search spend in Q4. Isolating accounts buying in USD currency, Shopping …

ITC Wills Lifestyle goes natural, to be called WLS

New Delhi, Apparel brand ITC Wills Lifestyle Thursday unveiled its new brand identity, WLS, as it makes a shift to 100 per cent natural and biodegradable materials. WLS will offer apparel that is 100 per cent natural, an ITC official said. All garments will be made of cotton, linen, silk …

‘Diabetics need to regulate lifestyle’

Adopting a better lifestyle keeps diabetic patients healthy and more active. Hence, diabetes is metabolic disorder which affects all the vital organs of the body. A balanced diet, regular physical exercise, stress free life keeps the patients fit, said experts attending the National Diabetes Conference organised by city-based KIDS Diabetes …